Unlocking Organizational Potential

At Strategic Assets, we specialize in unlocking the full potential of your organization. Our experienced team is dedicated to helping organizations understand where they are, where they want to go and crafting plans to help them get there.

Our Services

Strategic Planning

Navigate your organization towards success with our tailored strategic planning services, which align objectives and resources for optimal growth.

Succession Planning

Secure the future of your organization by identifying and developing top talent through our strategic succession planning solutions.

Employee Engagement Surveys

Measure, analyze, and improve employee engagement levels to drive productivity, retention, and overall organizational success.

Executive Coaching

Unlock your leadership potential and maximize performance with our personalized executive coaching sessions.

Culture Surveys

Understand, shape, and enhance your organizational culture with our comprehensive culture survey assessments and actionable insights.

Hiring and Selection Tools

Streamline your recruitment process and identify top candidates efficiently with our suite of advanced hiring and selection tools.

360 Assessments

Gain a comprehensive understanding of individual and team performance through our 360-degree assessment methodology, fostering growth and development at all levels of your organization.

Meet the Team

Todd McDonald
Chief Executive Officer

Todd McDonald is an entrepreneur, sought after speaker and consultant to organizational leaders in industries such as finance, insurance, banking, construction, retail, healthcare, non-profits and manufacturing.  In addition to being CEO of Strategic Assets, LLC, he is the current CEO/President of ATW Training Solutions. 

Todd has authored two books: one on communication between managers and their employees, "I Wish You Would Just..." and the other on time management, "How to Find 100 Extra Minutes a Day”.

When not leading the efforts of Strategic Assets, you can find Todd volunteering and serving on numerous boards on a local and national level.  And when there is free time, you can find Todd spending time with his wife, kids and growing family of grandchildren. 

Amy Lane
President

Amy has a B.S. from Iowa State University and a Master’s in Administration and a Specialist’s Degree focused on Leadership from Drake University.  Her experience has included leadership roles in education and the software industry.  Amy has developed e-learning, implemented learning management systems, and facilitated leaders and teams on strategic priorities to grow and thrive in their futures. In addition, she has facilitated in-depth training on communication, leadership, coaching & feedback, equity & inclusion, and change management.